MuchBetter, the award-winning e-wallet and payments app, is now available on Lottomatica’s Italian sportsbook GoldBet, the company announced today.

GoldBet’s customers can now benefit from MuchBetter’s simple, secure and private e-wallet for deposits and withdrawals with Italy’s leading gaming website, as well as a host of other features that make the MuchBetter e-wallet fit seamlessly into Italian customers’ lives and lifestyles, such as instant peer to peer transfers and low currency exchange fees.

The e-wallet can also be used for online transactions and the accompanying MuchBetter Prepaid Mastercard® and payment fob are the simplest way to tap and pay for everyday retail transactions wherever a Mastercard and contactless payment logo is displayed. The MuchBetter app will also offer Italian customers the convenience and privacy of their own personal IBAN, which gives them greater control of their transactions. The MuchBetter e-wallet and app is compatible with RicaRica cash vouchers, which means customers can make online and digital payments without the need for a bank account.

GoldBet is a leading Italian betting and online gaming company and is part of Lottomatica, the most important group in the legal gaming market in Italy and a major player in Europe. MuchBetter provides an exceptional customer experience thanks to KYC checks that take place outside the transaction process and a unique commercial model that means that processing fees that are lower and more relative to the true financial value of the player, MuchBetter will enable GoldBet to pass on an exceptional experience to its players and customers thanks to instant transactions, high acceptance rates and real time reporting for its users via the app and some of the lowest transaction fees in the industry.

“GoldBet’s customers will benefit from the easy to use, secure and accessible payments that MuchBetter provides”, said Israel Rosenthal, CEO and Founder of MuchBetter. “GoldBet and MuchBetter have a shared commitment to innovation, quality, transparency and safety and we’re proud and excited to work with them to make payments simple and much better for our Italian customers.”

“GoldBet is thrilled to be introducing MuchBetter first-class payment solutions to its customers”, said Alessandro Allara Senior Vice President Global Digital Business of Lottomatica. “This partnership allows us to expand the services we offer to our players by providing a safe and easy system to manage deposits and withdrawals of their gaming accounts”.

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